Tom Kacicki

Marketing Manager at Intellitix

Why RFID Wristbands Are Integral for Small Events

Although RFID wristbands have become commonplace at large events, like conferences, concerts, and exhibitions, this technology can also be beneficial for smaller events and venues.  However, since deploying RFID technology tends to be expensive, small event planners with smaller budgets may be more hesitant to spend part of their budget on RFID wristbands than large …

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How to Eliminate Ticket Fraud With RFID Access Control

Did you know that 80 percent of concert attendees feel ripped off by scalpers? Or that 52 percent of people feel like it’s difficult to discern between resale platforms and authorized primary sale sites? Or that ticket fraud costs fans millions of dollars in losses?  Whether you’re hosting a trade show, festival, or a large …

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10 Popular RFID Brand Activation Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …

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7 Reasons Why Food and Drink Events Need Cashless Payments

Nearly 5 out of 10 millennials now refer to themselves as “foodies” It’s no surprise that food and drink events are becoming increasingly more popular around the world as consumers become more educated and passionate about tasting and discovering great food and drink. In fact, 52% of millennials would rather go to a food festival …

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The 5 Proven Strategies to Increase Event Revenue

The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a …

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Why You Should Use Cashless Payments at Your Next Event

Cashless payments through RFID wearable technology has become immersed not only into people’s everyday lives (think Apple Pay) but also in events. Why? Because cashless payments help event planners create a seamless onsite experience for attendees that increase attendee’s overall event satisfaction and their event spend.   But how do you know if integrating a cashless …

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MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value of Advocacy

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in …

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