Tom Kacicki

Marketing Manager at Intellitix

10 Popular RFID Brand Activations Ideas for Sporting Events

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …

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7 Reasons Why Food and Drink Events Need Cashless Payments

Nearly 5 out of 10 millennials now refer to themselves as “foodies” It’s no surprise that food and drink events are becoming increasingly more popular around the world as consumers become more educated and passionate about tasting and discovering great food and drink. In fact, 52% of millennials would rather go to a food festival …

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The 5 Proven Strategies to Increase Event Revenue

The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a …

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Why You Should Use Cashless Payments at Your Next Event

Cashless payments through RFID wearable technology has become immersed not only into people’s everyday lives (think Apple Pay) but also in events. Why? Because cashless payments help event planners create a seamless onsite experience for attendees that increase attendee’s overall event satisfaction and their event spend.   But how do you know if integrating a cashless …

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MASTERCLASS: StreetTeam Co-Founder Explains the Immense Value of Advocacy

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in …

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What You Need to Know About Ticket Fraud at Festivals

Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral in fact, that two-thirds of tickets sold online are digital, a comparatively large figure to other online industries, and one that attests to how …

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Unique Ways to Incorporate RFID Wristbands Into Your Next Event

Event planners are always looking for creative new ways to optimize attendee engagement without sacrificing event ROI. Luckily, event technology, specifically RFID wristbands can help planners do both. RFID wristbands have continued to prove to planners to be a powerful solution for live events. But what specific types of events should RFID wristbands be used for? …

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Masterclass: DPA’s Stefanie Jones on Effective Festival Harm Reduction

When it comes to raising awareness about the broad conversation around festival harm reduction and drug safety, few people are as well versed as the Drug Policy Alliance’s (DPA) director of audience development Stefanie Jones. Known for bringing the frank and pragmatic perspectives of Europe to the North American festival scene, Stefanie has been a …

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Social Media Activation: 5 Tips for the Perfect Branded Experience

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at …

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