Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It’s not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique …
13 Trade Show Booth Ideas for Maximum ROI in Event Marketing Read More »
The recent trend of boutique music festivals popping up all over North America may be taking the headlines, but in the world of food and drinks festivals, boutique has been the name of the game for many a year. Niche food festivals range from quaint country affairs to big-money enterprises. Gimmicky and quirky as they …
Niche Food Festivals That Have Cornered Their Market Read More »
Most festival attendees approach their big weekend expecting a perfect utopia of music, friends, food, and absolutely no hassle whatsoever. Rarely does it quite pan out quite so perfectly! As a festival organizer, there are many factors you can control that will influence the mood of your attendees. While it might be more fun to …
5 Things Everyone Hates About Festivals (And How You Can Avoid Them) Read More »
Over the past decade, many festivals have been striving to cut their emissions and become more sustainable environmentally. This is in part a result of how millennials respond to sustainable events. So aside from the obvious global benefits, your concerted efforts win a lot of plaudits with an increasingly eco-engaged public. And if it’s embedded …
With all the technology advertised to manage and enhance today’s events, event planning in 2019 has only grown more complex. One of the most talked-about and trending technologies for 2020 are RFID wristbands. But like many event technologies on the market, RFID wristband technology may seem complicated and some professionals may even fear incorporating the …
About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or …
Event Marketing: How To Structure a Festival Roll Out Campaign Read More »
Drones – If you told us ten years ago that seeing unmanned camera helicopters on a daily basis would be a tech trend that became normal, we would probably have boarded the first raft to Cuba and gone feral in the mountains. What was first introduced as a military tool is now a commonplace item …
5 Festival Tech Trends That Are Reshaping the Industry Read More »
Although RFID wristbands have become commonplace at large events, like conferences, concerts, and exhibitions, this technology can also be beneficial for smaller events and venues. However, since deploying RFID technology tends to be expensive, small event planners with smaller budgets may be more hesitant to spend part of their budget on RFID wristbands than large …
Why RFID Wristbands Are Integral for Small Events Read More »
Did you know that 80 percent of concert attendees feel ripped off by scalpers? Or that 52 percent of people feel like it’s difficult to discern between resale platforms and authorized primary sale sites? Or that ticket fraud costs fans millions of dollars in losses? Whether you’re hosting a trade show, festival, or a large …
How to Eliminate Ticket Fraud With RFID Access Control Read More »
How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …
10 Popular RFID Brand Activation Ideas for Sporting Events Read More »