Tom Kacicki

Marketing Manager at Intellitix

Masterclass: DPA’s Stefanie Jones on Effective Festival Harm Reduction

When it comes to raising awareness about the broad conversation around festival harm reduction and drug safety, few people are as well versed as the Drug Policy Alliance’s (DPA) director of audience development Stefanie Jones. Known for bringing the frank and pragmatic perspectives of Europe to the North American festival scene, Stefanie has been a …

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Social Media Activation: 5 Tips for the Perfect Branded Experience

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at …

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How to Increase Profits with RFID Technology

Events are expensive. With 22% of the average total event budget ranging from two to five million dollars, event planners are constantly trying to find ways to save money or boost revenue. That’s where RFID technology can help.  Whether you’re in the event’s industry or not, chances are you’ve heard of RFID technology. That’s because …

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On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square …

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RFID for Events: Top 10 Myths Busted

Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re one of those organizers who is considering using RFID technology but are skeptical, you’re not …

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How to Build a VIP Experience That Fans Will Keep Coming Back for

Love it or loathe it, VIP is a vital and enduring aspect of the festival experience. Some more egalitarian promoters scoff at the notion that some fans are more “important” than others and focus their attention on elevating the whole experience. Others recognize that some fans want to have a more comfortable experience and are …

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Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a …

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6 Easy Ways to Get More From Your On-Site Brand Activations

Events are vital to any brand’s marketing activities. Whether you’re looking to increase brand awareness or looking to generate new customers, you know you have to have to be out there. Brands that deploy on-site have two things in mind: building their fan base and capturing consumer data. Nowadays to do so means creating diverse …

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