Case Studies

With guests from 14+ countries coming to shop over 50 of the most iconic fashion and apparel brands at Zalando’s flagship event, Bread & Butter, the world’s most sophisticated RFID ecosystem was used to bring the digital experiences to life. Image already added Image already added The Story Zalando needed a partner that would help them bring their digital experiences into the real world. Seeing the potential for gathering vast amounts of audience data, which would ultimately lead back to online sales, Zalando worked with the Kemmler-Kemmler agency to find a solution. In the end, it would need to improve ...

The International looked to RFID to create a holistic connection between fans’ pre-registered profiles and their Steam accounts by offering rewards and digital “drops”. Image already added Image already added The Story The International needs to find new ways to appeal to their massive global viewership while keeping up with the latest developments in event technology The event’s organizer, Valve, looked to add new and interactive ways for attendees to participate in the tournament. They wanted a solution that allowed them to maintain access control, reduce the threat of ticket fraud, and a way to improve the guest experience. Their ...

The Ryder Cup transformed the iconic Gleneagles PGA Centenary Course into a fully immersive RFID environment with highly interactive brand activations integrated with social media. Image already added Image already added The Story The Ryder Cup needed to deliver more value to brands and sponsors while expanding their reach into digital and social media networks The Ryder Cup is one of the world’s most prestigious golf tournaments, showcasing the best players from Europe and the United States as they battle it off on the green over six-days in Scotland. The Ryder Cup transformed the iconic Gleneagles PGA Centenary Course into ...

Successfully reducing the amount of counterfit badges to zero was a big win for Comic-Con considering the 130,000+ attendees at the 4-day fan convention in San Diego. Image already added Image already added The Story Overcrowding from ticket fraud forced Comic-Con to find a solution to improve the guest experience. Due to the high demand of the event, previous editions of the SDCC experienced large numbers of unauthorized entry from the use of counterfeit badges and guest passbacks. These unauthorized entries also lead to the overcrowding of the convention and exhibit hall. Their Challenges Reduce the amount of counterfeit tickets ...

Snowbombing had to find a way to boost event revenue and improve the guest experience Regarded by many as the “Greatest Show on Snow”, Snowbombing is a week-long whirlwind of world-class DJs and winter sports in the picturesque alpine setting of Mayrhofen, Austria. Snowbombing organizer, Broadwick Live, teamed up with Intellitix to implement Cashless Payment technology and Access Control management using RFID wristbands across the festival site, maximizing their on-site spending and guest experience at every turn. Image already added Image already added The Challenges   Increase on-site revenue Provide a fast and secure payment solution for guests to make ...