Snowbombing had to find a way to boost event revenue and improve the guest experience
Regarded by many as the “Greatest Show on Snow”, Snowbombing is a week-long whirlwind of world-class DJs and winter sports in the picturesque alpine setting of Mayrhofen, Austria. Snowbombing organizer, Broadwick Live, teamed up with Intellitix to implement Cashless Payment technology and Access Control management using RFID wristbands across the festival site, maximizing their on-site spending and guest experience at every turn.
The Challenges
- Increase on-site revenue
- Provide a fast and secure payment solution for guests to make hassle-free purchases on-site
- Gain audience insight and transparency into vendor sales
- Secure the event site to eliminate ticket fraud and pass-backs
INTELLITIX APPROACH
Blanket the mountains surrounding the event location with Access Control and Cashless Payments
To ensure full signal coverage across the entire event site, Intellitix positioned an RFID antenna 1,250m above Mayrhofen. This gave a faultless signal reach spanning a massive 15K and 125° radius that powered the Cashless Payment and Access Control systems below, even through an unexpected blizzard! Intellitix’s proprietary Cashless Payment technology also operates on a closed-loop, sever-connected system, ensuring maximum up-time across Snowbombing without any interruptions to guest cashless transactions.
To overcome the challenge of temporary venues, Intellitix maintained the set-up of Access Control and Cashless systems in permanent venues, but also continuously built and took down one-night temporary venues, working around the clock to ensure delivery of a world class event experience.
To fully leverage the Cashless Payment platform and ensure seamless adoption of the RFID technology, Intellitix worked alongside Snowbombing to implement a consistent communications plan regarding all things cashless through the use of multiple marketing channels (website, blog, newsletter, social media, and PR) leading up to the festival. To boost on-site spending, guests were incentivized further to top-up their cashless accounts in advance for their chance to win amazing prizes and swag, pre-sale tickets to future events, and bonus monetary incentives.
Once on-site at the festival, guests simply tapped their RFID wristbands to access the festival and make fast and secure cashless purchases for food, drinks, and merchandise. The results were outstanding with record top-up numbers and rates. With the successful implementation of Intellitix’s Access Control and Cashless Payment technology, ‘Snowbombers’ were able to enjoy more of the heart-pumping music, and of course, the snow!
Products Used
Access Control
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Cashless Payments
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Product
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The Result
Snowbombing and Broadwick Live achieved all of their objectives including:
- Increased on-site spending and reduction of transaction time
- Full coverage of the event and deploying multiple temporary pop-up locations
- Eliminated ticket fraud and pass-backs at the event
Broadwick Live director Alexander Bennett said: “The location was a challenge, but Intellitix provided fantastic support. The pre-loaded top-up levels from customers were better than expected, as was the ease with which customers took to the technology. The data we have gathered from this is also incredible, and now that we have tried the system once, I don’t foresee us not using it again at Snowbombing. In fact, we’re now keen to develop this further, as well as looking to roll it out at other Broadwick Live events.”
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