Experiential

Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV advertisements? Or that 91 percent of experiential event attendees report feeling an increased connection and a more positive feeling towards the brand after the event?  Experiential events are powerful for businesses. These events help companies build their brand awareness while increasing their customer satisfaction and revenue.  To help you unleash the full power of experiential events we have created this ...

Event planners are always looking for creative new ways to optimize attendee engagement without sacrificing event ROI. Luckily, event technology, specifically RFID wristbands can help planners do both. RFID wristbands have continued to prove to planners to be a powerful solution for live events. But what specific types of events should RFID wristbands be used for? Conferences? Festivals? What are some creative ways to utilize RFID wristbands? What Events Can Benefit From RFID Wristbands? Whether you're using RFID wristbands for gamification, cashless payments, access control, or for one of its many other benefits, the technology can be utilized for many different ...

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at least, by harnessing social media in a multitude of forward-thinking ways, from advertising to brand activations to influencer engagement. The most effective methods have shown to be a bit of all three in one, and the past few years have seen fans and influences engaging ...

MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square foot trailers to motorcycles – that are customized to fit the look and feel that a brand is trying to achieve. “We’ve gone to Bonnaroo, SXSW, Coachella, the Super Bowl, the Kentucky Derby,” says Tony Amato, president of MRA. “We’re done air shows, car racing, ...

A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a Nielsen study, music festival fans are more likely to use social media three or more times a day, and they’re especially active across social networks while attending live events. To help you take advantage of your social audience, we’ve put together a list of the ...