Why isn’t it recommended to use a hybrid model, allowing guests to make purchases using multiple payment methods?

People have a tendency to use what they already know, such as cash, debit card or credit card. This slows down payment processing significantly, creating a bottleneck at bars and concession areas with unhappy guests, resulting in customer drop-offs. Vendors and event organizers also won’t experience the same lift in on-site revenue with mixed payment methods.

 

Event messaging can also be confusing and muddled for guests and vendors with so many options made available.

 

Event organizers have less control over funds and have to ramp up cash handling processes, creating more hassle for post-event reconciliation with vendors. Data capture of all transactions made on-site and customer data are also compromised and do not provide the full picture of an event.

Back to