What is Brand Amplification and how does it work?

Brand Amplification solutions take sponsored brand activations to the next level with RFID technology and social media integration. Brand Amplification enhances the connection between brands and target audiences through meaningful and innovative sponsorship initiatives pre-, during and post-event.


Guests create an online profile through the event’s online registration website, input their unique ID code found on their RFID device (such as a wristband, card, or lanyard) and connect their social media accounts. On-site at the event, guests interact with sponsors and engage in social media activity by scanning their RFID device to connect their profile with the brand activation solution.


For more information, visit the Brand Amplification page.

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