As published by: Christie Eliezer, The Music Network (2012-11-28)
Australia’s buoyant live music scene has attracted global company Intellitix to set up an office in Sydney. Its RFID (radio-frequency identification) wristband chips provides fans with access to the site, pay for tickets, access Facebook, take photos at booths, get backstage and buy drinks.
Set up last year Intellitix has activated 2.5 million RFID chips for festivals as Coachella, Bonnaroo, Lollapalooza and Tomorrowland. Australia is its fourth office, alongside Montreal, Denver and London. The local office is run by Director of Business Development Dion Brant, who held that post at Ticketek Australia.
He told The Music Network, “The system can also be used for staff management, while active RFID can precisely locate security staff and/or children at an event. Then there’s a whole host of creative brand activation ideas as well. It’s a very flexible system, and we work with each event organizer to tailor it precisely to their needs.”