Music Lovers Get Down with RFID Down Under

Intellitix Road Case

In 2013, Splendour In The Grass is saying good-bye to wristbands of the past and hello to advanced radio frequency identification (RFID) tags. In an Australian first, Splendour will partner with technology pioneers Intellitix to transform the festival experience and launch a new era of festival accreditation Down Under.

The festival, which takes place in the hippy haven of Byron Bay 26-28 July, will be embracing new event technologies enabling festivalgoers to register in a fraction of the time, ergo avoiding the need for excessive queue times; access different areas of the site quickly; and interact with social media networks throughout the event (posting updates on their Facebook profiles, sharing photos and experiences etc.) at Intellitix’s custom-built live click stations that are located throughout the site.

“Splendour In The Grass is renowned for its progressive and innovative approach to events and I’m thrilled that Intellitix will play a part in this next step forward,” says CEO Serge Grimaux. “For the fan, this means new ways to interact and have fun at festivals, concerts and events, as well as fast and secure entry into events.”

As an extension to the RFID experience, Deezer will also be delivering a first-to-market opportunity for Australian festivalgoers. Deezer will be giving each registered RFID attendee the chance to relive their own festival journey by delivering customized music content based around the artists they saw each day. These playlists will be delivered directly to the attendee in an email and will be determined by the stages they check-in to. This will be the first time an Australian festival and streaming music service have developed content based around the individual experience of each attendee. To opt-in, festivalgoers need to subscribe to Deezer for free or link their existing account during their RFID registration to receive a tailored music profile.

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