The “Real Buzz” of 2012 – IQ European Festival Report

IQ Report

IQ’s European Festival Report says Intellitix RFID solutions “the real buzz of 2012”. The report, by the leading international live music industry title, surveyed 110 festivals in Europe, and contacted Intellitix CEO Serge Grimaux to comment.

The report, which was published in the October issue of the magazine wrote:

“The real buzz of the 2011 season, however, wasn’t the method of ticket purchase, but the form the ticket took at the event. In America this summer, Bonnaroo, Coachella, Lollapalooza, Electric Zoo, Austin City Limits and several others adopted access control systems supplied by RFID specialists Intellitix, which has developed custom-entry corridors and handheld readers for security, as well as cashless payment systems.

“In our first year of operation, this summer, we activated over 1 million RFID Tags without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use it next year, whether it’s for cashless payment or access control,” says Craig Bennett at RFID wristband suppliers ID&C. It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

“The technology is now at the point where we’re going to see it start to merge in phone applications, NFC or RFID electronic ticketing and also with steps being made in the banking industry,” says Killimanjaro Live head Stuart Galbraith. “Within three years you’ll get an app that’s free in your ticket price. Your ticket will speak to you in the lead-up to the festival and you can order your beer, merch in advance and you’ll use your phone everywhere because it’s preloaded with an RFID chip and the banking will be there because you’ll be able to debit.”

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