As published by: Al Newstead, Tonedeaf.com.au (2013-07-03)
With less than four weeks until kick-off, the Splendour In The Grass news keeps coming. Following on from the sold out festival lineup expanding with the addition of Red BullMusic Academy’s curated stage and the Triple J Unearthed acts and arts features, Splendour organisers have another big announcement pre-festival.
Splendour 2013 will become the first Australian music festival to ditch the paper writsbands of old in favour of advanced radio frequency identification (RFID) tags, partnering with technology company Intellitix and music streaming service Deezer to transform and enhance the festival experience while providing fraud-proof security and a range of interactive possibilities for punters.
“Splendour In The Grass is thrilled to be partnering with Intellitix on their first roll-out of RFID technology in the Australian festival market. The intelligent system aligns with our philosophy of always aiming to provide new and enhanced experiences for our ticket holders,” said Splendour In The Grass Co-Producers Jessica Ducrou and Paul Piticco. “The newer, smarter Splendour wristbands will have some awesome social media integration capabilities.”