LATEST ARTICLES

New Google Search Update Improves Local Event Listings

Google has made a surprise move to expand upon the event listings feature that it rolled out in May of last year. Announcing the changes in a blog post, the expansion...
corporate-event-trends

Corporate Events are Evolving, These Trends Will Keep You Ahead of the Pack

In this article about corporate event trends, you’ll learn:How corporate events are changing Data capturing and analytics for corporate events Making events more experiential Gamified learning and engagement Integrating cell...

How Better Managed Credentials Improve Event Security

This Post - Managing Event Credentials, and:The Role of Your Security Guards Why You Have Unfocused Security Staff Confusing Credential Levels How RFID Can Save Fans and Celebrities The Need...

Esports Sponsors Need Authenticity, and Event Organizers Can Help

This esports sponsors article will cover:Are you gathering and using all the data you can be? Connecting with tough-to-reach fans through activations Social media is key to engaging esports fans ...
esports-gamer

6 Key Takeaways from Newzoo’s 2018 Report on the Esports Industry

2018 is gearing up to be another pivotal year for esports. The mania of the earliest wave has yet to fully subside, but year-on-year growth and the vast potential that comes...
live-event-producer

10 Traits of an Extremely Successful Event Producer

It’ll hardly surprise those at the front lines of the live event industry to learn that event producer was listed as the fifth most stressful job in the world, after only...
live-event-tech

6 Live Event Tech Trends Every Producer Should Know in 2018

Live event tech has had an undeniable impact on the evolution of the industry. From the widespread integration of the cell phone to RFID adoption and management software which gives stunning...

Is Ad Retargeting the Answer to Uncertain Festival Marketing Strategies?

Organic reach dwindling as marketing costs rise? A strong ad retargeting strategy could be your best bet. Earlier this year, we reported on the changes to Facebook’s algorithm that were designed to...

Q&A: Caroline Phillips, Exec. Director of the National Cannabis Festival

As the live event industry collectively scales and develops and moves toward deeper data, cashless payments and rigorous access control, there is one exciting sector where the rules and best practices...

How RFID is Helping the Next Generation of Canadian Olympians

The happy marriage between sports and science continues to accelerate the performance of athletes across the world. As coaches and sports scientists push for technological innovation in training camps, we're starting...