One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to …
MASTERCLASS: The Immense Value of Advocacy Explained by the StreetTeam Co-Founder Read More »
When it comes to raising awareness about the broad conversation around festival harm reduction and drug safety, few people are as well versed as the Drug Policy Alliance’s (DPA) director of audience development Stefanie Jones. Known for bringing the frank …
Masterclass: DPA’s Stefanie Jones on Effective Festival Harm Reduction Read More »
Event surveillance should be near the top of every organizers priority list, and having that ubiquitous perspective is essential for managing any mass gathering nowadays. It’s a tragic reality that grave threats to the safety of your patrons have to be …
Masterclass: Unified Command’s Chad Ladov on Improving Your Live Event Surveillance Read More »
For those living without a disability, the hugely important and complex task of making a major event disability-friendly might go unnoticed. It can be very easy to take accessibility for granted and to remain oblivious to the often subtle difficulties …
Masterclass: Dragon Con's Cherie Wren on Honing Your Event's Disability Access Read More »
There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll was still counterculture, people actually bought music, and flower crowns weren’t retro, there was no …
We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the …
It’s not enough to have a lineup and some beer anymore. People need to be blown away. The bar has continued to move higher over the last decade and one area that has accelerated, particularly in tandem with the rise of …
One crucial element that the world’s most iconic and influential festivals share in common is the communities that they have built around the event. These essential bonds that are formed at the festival and endure long after the site is …
MASTERCLASS: Everfest’s Eamon Armstrong on How to Build Communities at Festivals Read More »
Running a festival in a city is an entirely different beast than taking over a field in a rural area. The number of potential obstacles—ranging from angry neighbors to unresponsive mayors—can seem on the surface to be unreasonable and impossible …
MASTERCLASS: Decibel Founder Sean Horton on How to Throw an Inner City Festival Read More »
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to …
Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead Read More »