Money + Growth

13 Trade Show Booth Ideas for Maximum ROI in Event Marketing

By Tom Kacicki March 5, 2020
Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers,…

5 Things Everyone Hates About Festivals (And How You Can Avoid Them)

By Tom Kacicki February 26, 2020
Most festival attendees approach their big weekend expecting a perfect utopia of music, friends, food, and absolutely no hassle whatsoever. Rarely does it quite pan…

5 Factors that Influence Music Festival Ticket Purchases

By Matas Pranckevicius February 26, 2020
As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards…

6 Music Festivals With Seriously Enviable Social Media

By Milan Malivuk February 13, 2020
Nowadays many festivals take the easy way out by using simple framed event shots with a ticket link for their social media. The real masters…

9 Sponsorship Package Ideas for Your Event

By Matas Pranckevicius February 6, 2020
Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of…

How Millennials Respond to Events That Take a Stand: The Data

By Matas Pranckevicius January 23, 2020
As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted…

Calculate Customer Acquisition Cost For EVENTS: Free Template

By Matas Pranckevicius January 9, 2020
Below, we'll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation…

Induce Event ‘FOMO’ Using Social Media

By Malik Anderson January 9, 2020
Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a…

Event Marketing: How To Structure a Festival Roll Out Campaign

By Tom Kacicki December 17, 2019
About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act…

Exposure! A Framework For Irresistible Event Marketing

By Matas Pranckevicius December 5, 2019
Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and…
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State of Live Events Report 2018

The State of Live Report

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