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All things related to your event’s finances and growth.

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6 Key Takeaways from Newzoo’s 2018 Report on the Esports Industry

2018 is gearing up to be another pivotal year for esports. The mania of the earliest wave has yet to fully subside, but year-on-year growth and the vast potential that comes...

Is Ad Retargeting the Answer to Uncertain Festival Marketing Strategies?

Organic reach dwindling as marketing costs rise? A strong ad retargeting strategy could be your best bet. Earlier this year, we reported on the changes to Facebook’s algorithm that were designed to...
festival-aftermovies-symbiosis

15 Aftermovies That Every Festival Organizer Needs to Watch

Aftermovies are the beating heart of the festival marketing campaign.Designed to showcase the complete festival experience with emotion and a strong sense of identity, aftermovies drive a huge amount of engagement...
customer-acquisition-cost

41% of Event Producers Don’t Know their Customer Acquisition Cost

In our recent State of Live industry report, we discovered a number of very compelling insights into festival and live event marketing operations.But there was one statistic that really stood out...

Learn How to Avoid Digital Ticket Fraud at Festivals

Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral...

Download Intellitix’s New Digital Marketing for Live Events Guide

Long gone are the days when purchasing ad space was the biggest step in getting your message out. Digital marketing—online advertisements, email campaigns, social media, content, and online branding—has become a...

The Ultimate Guide to Digital Marketing for Live Events

Long gone are the days when purchasing ad space was the biggest step in getting your message out. Digital marketing for live events—online advertisements, email campaigns, social media, content, and online...
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These 4 Factors Will Make Fans Attend More Live Events

Every event producer is looking for ways to sell more tickets. At a time when ticket sales are far and away the biggest revenue driver for live events, and the market...
brand activation ideas

[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

Partnerships through brand activation have become a mainstay at live events. They both enabling sponsors to engage directly with target audiences in a simple and accessible way, while providing significant ancillary...
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6 Simple Ways to Get More From Your On-Site Activations

Brands that deploy on-site have two things in mind: building their fan base and capturing consumer data. Nowadays that means creating diverse and engaging on-site activations that go far beyond the...

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The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

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