Money + Growth

How to Increase Profits with RFID Technology

By Tom Kacicki September 16, 2019
Events are expensive. With 22% of the average total event budget ranging from two to five million dollars, event planners are constantly trying to find…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

By Tom Kacicki August 29, 2019
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social…

6 Easy Ways to Get More From Your On-Site Brand Activations

By Tom Kacicki August 21, 2019
Events are vital to any brand's marketing activities. Whether you're looking to increase brand awareness or looking to generate new customers, you know you have…

Why You Should Integrate Live Streaming at Your Festival

By Tom Kacicki August 8, 2019
For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the…

5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event

By Tom Kacicki August 1, 2019
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really…

Why You Need a Winning Content Strategy For Your Brand Activations

By Tom Kacicki July 25, 2019
You need to have a diverse content strategy for your brand activations. We all know that things move at a fiberoptic pace in the world…

Revenue Growth Tips From the World’s Biggest Music Festival

By Milan Malivuk June 26, 2019
In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive…

Learn How to Avoid Digital Ticket Fraud at Festivals

By Milan Malivuk February 6, 2018
Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of…

[Updated] 12 Engaging Brand Activation Ideas to Boost Event Sponsorship

By Milan Malivuk January 30, 2018
Michael Ilves, LA-based brand activation specialist that has worked with some of America's largest festival properties. The very best brand activations integrate seamlessly into the…
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State of Live Events Report 2018

The State of Live Report

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