Budgeting

Below, we'll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation…

As an event organizer, you’re bound to get bombarded by a lot of different advice.  "Focus on booking the best talent!" "Spend more $$$ on…

The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way…

In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive…

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success yet…

Freeman. "The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” says Chris Cavanaugh, Freeman’s executive vice president and chief…