Budgeting

Below, we'll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation matter? A strange paradox plagues event marketers. On one hand, you have a LOT of time to plan, analyze, and think about your event, and then face an unforgivingly short timeframe to actually execute on it. But on the other hand… All this time for analysis — a real luxury, coveted by marketers across every other industry — often ends up completely wasted. This may be a bitter truth to swallow, but it’s hard to ...

As an event organizer, you’re bound to get bombarded by a lot of different advice.  "Focus on booking the best talent!" "Spend more $$$ on digital marketing!" "You HAVE to have an event app!" It gets hard to tell what's actually useful, what falls under generic best practice, what’s just trendy, and what's downright misinformed. You already know that not all advice is created equal, that not all benchmarks are universal. How do you figure out what applies to you? One of the best ways to cut through the noise and develop a sound, data-driven event strategy is to start ...

The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a reality that can’t be ignored. The cost of production, staffing and entertainment is ever-increasing. Events that continue to grow and thrive in a competitive marketplace learn to adapt to industry challenges, while embracing changes and new technology solutions. Learn how to stay on top and ...

In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive ROI by implementing a cashless payment solution. In the final weekends of a sweltering July, around 400,000 fans from every corner of the world descended on the sleepy town of Boom, Belgium for Tomorrowland. Now in its 14th year, Tomorrowland has become the most globally visible event of its kind. With 16 official stages hosting around 1000 acts and dizzying standards of production, the Belgian festival is an engulfing spectacle to behold. But beneath the fireworks, ...

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success yet it will invariably be an expensive process of trial-and-error until you manage to really get the reins on your operation costs. In our recent State of Live industry report, we wanted to get a read on how event budgets are shifting and changing year-on-year. The good news is that 54.3% of North American music festival budgets increased in the past year, showing that the industry is still enjoying the kind of growth that has propelled ...

Freeman. "The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” says Chris Cavanaugh, Freeman’s executive vice president and chief marketing officer said. “Steep competition, changing demographics and more sophisticated audiences mean now, more than ever, marketers need new approaches. The right brand experiences have the power to evolve brands, build relationships and inspire action. Our new research helps us understand brand experience as a medium of the future." Here are some of the key findings from the study: 9 in 10 marketers agree brand experience delivers more compelling engagement 59% of CMOs recognize brand experience create ongoing relationships ...