Below, we’ll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation matter? A strange paradox plagues event marketers. On one hand, you have a LOT of …
Calculate Customer Acquisition Cost For EVENTS: Free Template Read More »
As an event organizer, you’re bound to get bombarded by a lot of different advice. “Focus on booking the best talent!” “Spend more $$$ on digital marketing!” “You HAVE to have an event app!” It gets hard to tell what’s …
Event Budgets: How To Make Informed Decisions About Your Spend Read More »
The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless …
The 5 Proven Strategies to Increase Event Revenue Read More »
In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive ROI by implementing a cashless payment solution. In the final weekends of a sweltering July, …
Revenue Growth Tips From the World’s Biggest Music Festival Read More »
Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success yet it will invariably be an expensive process of trial-and-error until you manage to really get …
Freeman. “The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” says Chris Cavanaugh, Freeman’s executive vice president and chief marketing officer said. “Steep competition, changing demographics and more sophisticated audiences mean now, more than ever, …
Experiential spending to increase up to 50% in next 3-5 years Read More »