Money + Growth

The most important part of any event marketing process is when the event itself takes place. But equally important as the event itself is both what you do before the event and —not thought about nearly as much—what you do after the event. In the digital age, where attention is fleeting, event marketers would do well to do what they can to maintain attention from the end of the event and into the start of the next. There are various ways event marketers can use the internet and social media to make sure attendees are engaged long after the event ...

Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent of customers reported that brand experiential events are more influential than the internet or TV advertisements? Or that 91 percent of experiential event attendees report feeling an increased connection and a more positive feeling towards the brand after the event?  Experiential events are powerful for businesses. These events help companies build their brand awareness while increasing their customer satisfaction and revenue.  To help you unleash the full power of experiential events we have created this ...

Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and event producers are searching for new ways to improve how fans experience their events. Spending money is one way fans enhance their experience; whether it be through buying food, alcohol or even merchandise - the fans spend, spend, spend. In our State of Live Report, we analyze the event data of exactly what fans spend on while attending events. Below are some insights from the data we’ve collected so you really know what the most ...

Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral in fact, that two-thirds of tickets sold online are digital, a comparatively large figure to other online industries, and one that attests to how rapidly the market has matured. And it’s growing. This year, the e-commerce fraud prevention firm Riskified estimates the global online event ticket market value at $30 billion annually, and in the US, lost revenue is expected to exceed $10 billion. Riskified have found that ticket ...

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at least, by harnessing social media in a multitude of forward-thinking ways, from advertising to brand activations to influencer engagement. The most effective methods have shown to be a bit of all three in one, and the past few years have seen fans and influences engaging ...

Events are expensive. With 22% of the average total event budget ranging from two to five million dollars, event planners are constantly trying to find ways to save money or boost revenue. That’s where RFID technology can help.  Whether you’re in the event’s industry or not, chances are you’ve heard of RFID technology. That’s because RFID solutions hold the power to reduce the average transaction time from 90 seconds to 15 seconds, diminishing attendee frustration and increasing satisfaction. If that statistic wasn’t tempting enough for planners, implementing RFID wristbands into your next event has been proven to increase guest spending ...

MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their fleet of vehicles has traveled over 569,000 miles and been on-site at every live event you can imagine. Their vehicles come in a range of sizes – from 1,000 square foot trailers to motorcycles – that are customized to fit the look and feel that a brand is trying to achieve. “We’ve gone to Bonnaroo, SXSW, Coachella, the Super Bowl, the Kentucky Derby,” says Tony Amato, president of MRA. “We’re done air shows, car racing, ...

A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social media users engage with and share a brand’s content through Facebook shares, Twitter retweets, Instagram regrams and more. And festivalgoers are ready to talk about your event. According to a Nielsen study, music festival fans are more likely to use social media three or more times a day, and they’re especially active across social networks while attending live events. To help you take advantage of your social audience, we’ve put together a list of the ...

Events are vital to any brand's marketing activities. Whether you're looking to increase brand awareness or looking to generate new customers, you know you have to have to be out there. Brands that deploy on-site have two things in mind: building their fan base and capturing consumer data. Nowadays to do so means creating diverse and engaging on-site activations that go far beyond the norm. That’s where RFID technology comes in. RFID, or radio frequency identification, is a secure electronic chip that can be embedded into a wristband, card, or lanyard. For years now, this event technology has been widely ...

For some festival promoters, the idea of trying to build an audience in living rooms around the world with live streaming will seem like the antithesis of what they’re trying to do. Why throw a festival when people can experience it from bed, right? But others will understand that live streaming is an incredible marketing tool, one that can offer the power to induce serious FOMO, which is perhaps the most desirable marketing phenomenon achievable. Live streams present an optimal funneling experience in introducing new customers to the unique wonders of your event and has become one of the most ...