Money + Growth

All things related to your event’s finances and growth.

5 Things We Absolutely Loved About Atlanta’s Dragon Con

-- By Ross Gardiner, Contributor -- Now in its 31st year, Dragon Con in Atlanta is one of the premiere geek, sci-fi and fantasy culture cons in the world. With a focus...

4 Ways RFID Can Help Horse Racing Modernize and Make More Money

Every live event vertical is developing and adapting to the changing digital landscape. Music festivals have been converting en masse to RFID systems, heralding in the cashless era and fostering a...

Social Media Activation: 5 Tips for the Perfect Branded Experience

Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchorpoint to a...

4 Novel Ways To Convert Those Food and Drink Samples into Loyal Customers

By Ross Gardiner The average food and drink festival goer is someone that takes their culinary engagement very seriously, but after a long day of quaffing the local pinot (I mean, who...

5 Reasons Vendors Are Going Cashless at Events

Over the past decade, cashless payment systems have become industry standard in the live events space. Whether you’re a promoter, vendor, or attendee, managing transactions digitally with RFID technology offers a...

How to Build a VIP Experience That Customers Will Keep Coming Back For

Love it or loathe it, VIP is a vital and enduring aspect of the festival experience. Some more egalitarian promoters scoff at the notion that some fans are more “important" than...
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Scientists Have a Solution to Improve Event Line Lengths

Belgian scientists Kurt Van Hautegem and Wouter Rogiest of Ghent University have discovered that the answer to improve event line lengths for bathrooms can be solved by redesigning the space in...

Why You Should Absolutely Integrate Live Streaming Into Your Festival

For some festival promoters, the idea of trying to build an audience in living rooms around the world will seem like the antithesis of what they’re trying to do. Why throw...

UK Music Industry Sees 12% Rise in Audiences at Live Events

A new report from UK Music reveals that the UK live event industry is thriving with audiences for concerts and festivals at 30.9 million in 2016, up from 27.7 million the...
Festival Promoters Take Note: Millennials Like Events With a “Stronger Moral Compass”

Live Event Promoters Take Note: Millennials Like Events With a “Stronger Moral Compass”

BY: ROSS GARDINER, Intellitix ContributorThe intense political climate in the United States is affecting every single area of life, and it would seem that the millennial generation is more wrapped up...

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The Evolution of The Live Event Budget in 2018

Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success...

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