“There’s a huge disconnect between what brands are doing on site and how they’re leveraging that data in other marketing efforts,” says Peter Machalek. Whether your objective is to increase event awareness or improve brand loyalty, there are a variety …
You’re Only As Good As Your Last Event: A Guide to Measuring and Tracking Results Read More »
Red Bull ushered in an era when brands would fund projects and events that made them look cool in the eyes of the consumer, and the “soft sell” approach became the mantra of marketing. And while consumers continue to be …
Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is …
5 Simple Ways to Seriously Beef Up Your Ticket Sales Read More »
Fiesta de la Primavera is a celebration of spring that includes more than 15 live music performances, gastronomic workshops, art exhibitions, holistic workshops, food and beverage stands, performances, and activities for the kids. Intellitix will be on site deploying our Access …
Ibiza's Fiesta de la Primavera Deploys Intellitix's Access Control and Cashless Systems Read More »
FestEVO and publishing The Festival Thrower’s Bible. Tucker’s become a staple on the US festival scene and his energy his infectious when you meet him on site. Given the scope of his experience, we decided to reach out and get his …
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to …
Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead Read More »
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On the benefits RFID brings to the industry, Serge explains: I think that people are yet to fully understand the extent of the advantages available from RFID technology, which is surprising because once you experience it first-hand, there is no …
Event Production Show Panel – "RFID & Cashless – Should we embrace it?" Read More »
How did Intellitix get involved in music festivals? I co-founded Intellitix back in 2011 after a 35-year career as a seasoned concert promoter and live event professional, promoting events across the globe. With a strong background in festivals, I recognized …
Cashless payment technology has never been more relevant in the live event space than it is today, as event organizers, vendors and patrons are widely adopting cashless payment solutions for the value-added benefits. The notion of processing transactions digitally without …