5 Factors that Influence Music Festival Ticket Purchases
As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards a particular festival. The results are nothing short of illuminating, especially when they so closely reflect Intellitix's own findings in our State of Live report. We take a closer look below. Lineup First and foremost in prominence: 86% of fans state that the lineup is of major importance. With booking fees occupying so much of festival budgets, this should come as no surprise. However, it would be incorrect to assume that this data suggests that ...