How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers …
10 Popular RFID Brand Activation Ideas for Sporting Events Read More »
Fans spend a lot of money when going to events, but how much is the question. The global live event industry is exponentially growing and event producers are searching for new ways to improve how fans experience their events. Spending …
Billy Beane’s pioneering focus on sabermetrics with the Oakland Athletics opened many Americans’ eyes to the power of data analysis in the world of sports. But it isn’t just on-field that this hyper-awareness to detail has had a tremendous influence. …
4 Insights to Improve Your Sporting Event Fan Data Read More »
Events with integrated RFID solutions for Access Control, Cashless Payment, and Experiential benefit from improved operational efficiencies, increased on-site revenue and enhanced patron experience. We might be a bit biased, but we’ve seen it happen over and over. If you’re …
There is a ton of marketing activities that occur before an event and during, but what about post-event? After the curtains drop, is it really time to end the show? In addition to putting efforts before and during the event, …
5 Surefire Event Marketing Tactics to Increase Guest Retention Post-Event Read More »
Most customer data-collection efforts are based on the information they give you. It’s valuable to be sure, but it’s not 100% trustworthy because you have no way of verifying that what you’re getting is accurate. But actions don’t lie. And …
Know Your Customer: Capture the Data that Matters Read More »
Intellitix partnered with the 2017 Reebok CrossFit Games to integrate an effective RFID technology solution into their operation. “CrossFit came to us really with one primary goal—enhancing the spectator experience. They wanted to make everything about their experience easy, seamless, …
Watch How RFID Technology Powered the 2017 Reebok CrossFit Games Read More »
PwC, live music and streaming services combine to account for 73% of the US music industry’s annual revenue. The report detailed an “insatiable appetite” amongst the public for music events, while highlighting that live event streaming is starting to show …
Live Event Streaming to Contribute $7.4B by 2021 Read More »
–Ross Gardiner, Intellitix Contributor– Tracking pixels have quickly become an integral part of the personalized advertising era, and they are playing a particularly crucial role in revolutionizing the festival and event ticketing space. With a myriad of ad options available …
Gupta Media’s Joe Schlesinger on Using Tracking Pixels to Beef Up Your Target Marketing Read More »
For both brands and ticket-buyers, customer experience during the event is undoubtedly the most important aspect of any festival. But increasingly, the digital world is becoming inexorably intertwined with the physical experience itself, as a tailored event app brings the …
This Minor Change Greatly Affected the Event App Industry Read More »