Data & Insights
You don’t need data, you need actionable insights
Data collection is great, and a byproduct of the Intellitix platform, but the real value is in the actionable insights that are generated and provided to you. With Intellitix you cut through the noise and are presented with a simple set of actions that will make you even more successful. It’s like a guardian angel, for event organizers.
Why use Data and Insights?
Without Intellitix, you simply don’t have visibility into a huge amount of things that happen on-site. You need the full picture to make your decisions and we can provide it to you.
Understand your event and your guests
Real-time metrics give you the full picture on your event so you know how many people are on-site, which entrances are nearing capacity and where you can move people from to balance the load. Post-event metrics show you exactly who was at your event from a demographic point of view so you can plan your next event even better.
Give brands the data they want
The reality is, these days brands expect data after an engagement, so why not take it a step further and provide them with more than just a spreadsheet? With our Insights engine you’re able to provide deeper analytics about exactly what happened in the language that brands speak. Investing in a sponsorship with you will be a no brainer compared to the low-tech alternatives.
Data vs. Insights
What’s the difference? A lot of people promise that they can deliver data, the problem is that ends up with you getting a spreadsheet that’s just a list of all the transactions on site. What do you do with that? Well with Intellitix, you actually get meaningful and actionable insights. Insights are key takeaways on what you should do based off what the data is saying. You don’t need to analyze data — just execute.
Video Case Study
zalando
Zalando, Europe's premier fashion e-commerce retailer, in collaboration with Kemmler & Kemmler Creative Agency, commissioned Intellitix to develop an innovative RFID ecosystem that would allow guests to interact with various brands and products at Bread & Butter, Europe's Festival of Style and Culture. Over 350 brand sensor touch points were deployed by Intellitix, making it one of the largest and most complex RFID deployments in the world.
“An event like Bread & Butter, with 30,000 people and 350 data points on-site, you really need a company who has the experience and the know-how to handle that amount of data, and for us, that was definitely Intellitix.”
Alex Gwilliam
Senior Creative Strategist
Kemmler-Kemmler Agency
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