Best Practices & Helpful Tips

10 Popular RFID Brand Activation Ideas for Sporting Events

Data, Money + Growth, Sponsorship, Technology / 4 minutes of reading

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting …

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7 Reasons Why Food and Drink Events Need Cashless Payments

Cashless, Money + Growth / 5 minutes of reading

Nearly 5 out of 10 millennials now refer to themselves as “foodies” It’s no surprise that food and drink events are becoming increasingly more popular around the world as consumers become more educated and passionate about tasting and discovering great food and drink. In fact, 52% of millennials would rather go to a food festival …

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The 5 Proven Strategies to Increase Event Revenue

Budgeting, Marketing, Money + Growth, Technology / 4 minutes of reading

The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a …

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Posiflex

8 Steps for Integrating RFID Technology Into Your Event

Entry + Exit, Operations, Technology / 6 minutes of reading

1. Understand the Applications of RFID RFID has three main areas of application: Access Control, Cashless Payments, and Brand Activation. It’s been used for Access Control for years, helping festivals eradicate ticket fraud and manage entry for multiple layers of credential rights. These clever chips also mean huge opportunities for sponsored brand activations: from photomechanics …

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EPS Panel

Event Production Show Panel – "RFID & Cashless – Should we embrace it?"

Guest Experience, Industry Insider, Money + Growth, Technology / 6 minutes of reading

On the benefits RFID brings to the industry, Serge explains: I think that people are yet to fully understand the extent of the advantages available from RFID technology, which is surprising because once you experience it first-hand, there is no going back. I explain to clients that we are ‘extremely infectious and there is no …

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Mysteryland USA Cashless

An Interview with Tech Week Europe

Entry + Exit, Guest Experience, Industry Insider, Money + Growth, Operations, Sponsorship / 9 minutes of reading

How did Intellitix get involved in music festivals? I co-founded Intellitix back in 2011 after a 35-year career as a seasoned concert promoter and live event professional, promoting events across the globe. With a strong background in festivals, I recognized the benefits that RFID could bring to this market. Since 2011, Intellitix has worked with …

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Cashless TomorrowWorld

Top 5 Tips for Choosing a Cashless Payment Provider

Technology / 4 minutes of reading

2014, many event organizers are coming to realize what we’ve known since launching IntelliPay: that the future of live events is trending towards a completely cashless environment. As the market continues to adopt the technology, new ‘cashless’ suppliers continue to enter the space. As you evaluate whether the technology is right for your event, take …

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