Best Practices & Helpful Tips

10 Popular RFID Brand Activation Ideas for Sporting Events

Data, Sponsorship, Technology

How to make better brand activations for sporting events? RFID Experiential initiatives open up a world of opportunities bridging digital technology and real-life experiences, providing engaging ways to bring sponsors and fans closer than ever before. With social media integration, organizers and sponsors are able to extend their brand reach past the event itself, creating lasting […]

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Posiflex

8 Steps for Integrating RFID Technology Into Your Event

Entry + Exit, Operations, Technology

1. Understand the Applications of RFID RFID has three main areas of application: Access Control, Cashless Payments, and Brand Activation. It’s been used for Access Control for years, helping festivals eradicate ticket fraud and manage entry for multiple layers of credential rights. These clever chips also mean huge opportunities for sponsored brand activations: from photomechanics

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EPS Panel

Event Production Show Panel – "RFID & Cashless – Should we embrace it?"

Guest Experience, Technology

On the benefits RFID brings to the industry, Serge explains: I think that people are yet to fully understand the extent of the advantages available from RFID technology, which is surprising because once you experience it first-hand, there is no going back. I explain to clients that we are ‘extremely infectious and there is no

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