Will Instagram Stories Eclipse Snapchat’s Value to Festival Promoters?
In August 2016, Instagram launched their Instagram Stories feature, which unsurprisingly mirrors the core offerings of Snapchat with a few minor twists. The new function allows users to post photos, videos and boomerang-style mini-GIF snippets to create a temporary “story” on their profile. Social media platforms like Instagram are evolving at an increasing speed with …
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