Most festivals use some mix of professional staff and volunteer workers to run their event. Finding the right balance between professional and volunteer staff depends on the size and culture of your event and can be a process of trial …
From the Experts: Making Volunteers the Lifeblood of Your Festival Read More »
The city of Chicago has one of the most thriving summer festival scenes in the United States. On any given weekend, neighborhoods will be brought together in collective rejoice around eating, drinking, or dancing as they make the most of …
There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll was still counterculture, people actually bought music, and flower crowns weren’t retro, there was no …
Freeman. “The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” says Chris Cavanaugh, Freeman’s executive vice president and chief marketing officer said. “Steep competition, changing demographics and more sophisticated audiences mean now, more than ever, …
Experiential spending to increase up to 50% in next 3-5 years Read More »
Last weekend in central California, Lightning in a Bottle undertook its 12th edition. With approximately 20,000 people attending every year, LIB has become the centerpoint of the “transformational” movement, a worldwide circuit of festivals underpinned by a philosophy that prioritizes …
5 Ways Lightning in a Bottle is Leading the Way for Sustainable Festivals Read More »
It’s no secret that Samsung has been investing heavily in the development of virtual reality via their hardware, Gear VR, and their packed out Android app store. But it seems that live action content is set to become a fixture …
Samsung to Debut Their VR Live Streaming at UFC 212 Read More »
Last week marked the 10th anniversary of the International Music Summit (IMS), an annual symposium in Ibiza with electronic music industry biggest players. The event featured keynotes and panels from Pacha Group owner Ricardo Urgell, AFEM’s Mark Lawrence, and influential …
IMS Releases Annual Electronic Music Business Report, EDM Still Big Draw For Festivals Read More »
Remember all that data that you’ve got in those .xlsx files, laying in a sad, discarded heap in a Dropbox folder somewhere? You were hit over the head with the word “data” at the last festival conference you went to …
Umbel’s Dave Cedrone Tells You What To Do With All That Data Read More »
“Every festival has a huge lineup these days, and when you’re competing with somewhere like Ibiza, which hosts every big DJ in the world every weekend, you have to work your unique value propositions.” – Ross Gardiner, Black Circle Media …
More Than Music: How to Market a Destination Music Festival Read More »
We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in 2007, and since then has worked with entertainment agencies like Warner Music, Paramount Pictures, and EMI, and now in the …