music festival social media

Event Marketing: How To Structure a Festival Roll Out Campaign

About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or […]

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Where To Focus

Marketing

Red Bull ushered in an era when brands would fund projects and events that made them look cool in the eyes of the consumer, and the “soft sell” approach became the mantra of marketing. And while consumers continue to be turned off by tacky logos emblazoned on the side of buildings, many companies still haven’t

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