In the hippy enclave of Byron Bay, Australia, the 13th annual Splendour in the Grass Festival commenced today; the second of five festivals across three continents this weekend, all utilizing Intellitix’s RFID access control technology, allowing guests to enter and negotiate the site unhindered by the need to queue.
Not only that, Intellitix RFID technology enables festival attendees to instantly check-in via Facebook and share their festival experiences by posting live music updates and updating their Facebook statuses, using Intellitix’s Live Click Stations that can be found across the festival’s site.
In collaboration with Deezer (the instant music website), festivalgoers will also have the chance to relive their Splendour experience by having personalised musical content delivered to them, based on the bands and artists that they watched during the event, thanks to data collected using their RFID wristbands. To benefit, festivalgoers just need to subscribe to Deezer when they register their wristband, which will enable them to receive a tailored music profile. This is a first for an event Down Under.
“Splendour in the Grass is thrilled to be partnering with Intellitix on their first roll-out of RFID technology in the Australian festival market. The intelligent system aligns with our philosophy of always aiming to provide new and enhanced experiences for our ticket holders”, says Splendour in the Grass co-producers Jessica Ducrou and Paul Piticco. “The newer, smarter Splendour wristbands will have some awesome social media integration capabilities.”
The event, which is one of the most important in the Aussie music and event calendar, takes place 26-28 July, and is the first event Down Under to embrace these new technologies.