The system, developed by Intellitix, used various touch points (portals) positioned at key areas around the festival site during both weekends. Additionally, RFID entrance portals that validated each wristband, allowed registered users to automatically check in as they arrived. Fans keen to share their experience with friends online signed up to the service when registering their wristbands at Coachella.com. Intellitix head Serge Grimaux says: “Coachella is renowned for being a frontrunner in the festival industry, and using RFID technology to unite the festival community and the online networks of fans was truly a momentous occasion. The phenomenal response to the Live Click shows how important these new ways of connecting to social media will become.”]]>