Bonnaroo RFID

Last weekend, Bonnaroo festival unveiled the largest Live Click Stations ever made when 74,000 music fans used them to check in on Facebook around the site. The stations, which lit up at night, proved extremely popular with festival goers, who Live Clicked over 200,000 times during the event, generating an estimated online audience of over 20 million.

Held from 7-10 June, the Tennessee festival also saw the launch of Intellitix’s new Live Click Photo Stations which allowed ticket holders to automatically post photos of themselves onto Facebook, courtesy of sponsor Ford Escape. In total, 80,000 music fans attended the festival to see bands such as Radiohead, Red Hot Chilli Peppers, Phish and the Beach Boys.