Toronto’s music festival set to repeat history as biggest electronic music festival in Canada
Toronto, ON: Electronic Nation Canada — the electronic music division of Live Nation, the world’s leading live entertainment and ecommerce company — is thrilled to announce that it has surpassed 70,000 tickets sold for its Bud Light Digital Dreams music festival kicking off tomorrow through Canada Day weekend, at The Flats at Ontario Place in Toronto. After selling-out the 2013 edition of the festival at 50,000 tickets, the site for 2014 was expanded in size to allow up to 80,000 attendees. With the festival now approaching 95 per cent sold, another sell-out is near.
“In only our third year, we’re heading for our second consecutive sell-out,” said Ryan Kruger, managing director, Electronic Nation, Canada. “We’re now not only the largest but also the most popular electronic music festival in Canadian history. With the expanded site, a world-class talent line-up, a staggering production team, the latest in global ticketing and RFID technology and a hospitality program like no other, Bud Light Digital Dreams 2014 promises to be an unparalleled and engaging experience for our fans.”
New this year, Bud Light Digital Dreams is among the first events in Canada to introduce a groundbreaking technical innovation platform that will change the way concert-goers experience music festivals in Canada. The organizers have partnered with technology systems innovator, Intellitix to create a one-stop RFID and cashless technology platform debuting tomorrow, allowing the festival to operate with greater efficiency and unsurpassed security. Most important, the technology will offer fans access to interact directly with the festival offerings, throughout the grounds.
The artist roster includes international recording artists Tiesto, Justice, Deep Dish, Luciano, Dimitri Vegas and Like Mike, Eric Prydz, Dash Berlin, Fedde le Grand, Nervo, Carnage, Danny Tenaglia, Flux Pavilion, Toronto-based Art Department, Nicole Moudaber, Paul Oakenfold, Victor Calderone, Simon Patterson, Paco Osuna, Noisia, Fleming & Lawrence, TJR and Bro Safari. The full lineup of 80+ artists will perform continuously on four stages throughout the park, offering fans the opportunity to select their experience over the course of each day.
About Bud Light
Bud Light has been brewed in Canada since 1986. The Bud Light brand expanded with the introduction of Bud Light Lime in 2009, Bud Light Lime Mojito in 2012 and new Bud Light Platinum, launched in 2013. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Bud Light is brewed using the finest malted barley and premium hops imparting a unique clean aroma and crisp smooth finish.
About Electronic Nation Canada
Electronic Nation Canada is Live Nation Canada’s electronic music division. Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.ca, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.ca is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit its sites. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. The Bud Light Digital Dreams 2014 is estimated to bring more than $10 million to Toronto’s economy.