JANUARY 2014 Swisscom Event & Media Solutions and Intellitix announce strategic alliance for Swiss market and beyond Intellitix becomes exclusive RFID provider for all events serviced by Swisscom Event & Media Solutions Intellitix, the world’s leading provider of RFID technology for live events, has today announced an exclusive strategic alliance with Swisscom Event & Media Solutions, which will see Intellitix become the provider of RFID technology to live events serviced by them. The effects of the deal will begin immediately and apply to the festivals at which Swisscom Events & Media Solutions provides their services such as network engineering and connectivity, temporary IT-solutions, video over IP (streaming services), digital signage etc. Swisscom Event & Media Solutions build, operate and maintain Switzerland’s fixed-line and mobile telecoms which include the majority of live events and festivals in the country. Working together, both companies will begin seeking other opportunities in marketplaces outside of Switzerland where Swisscom Event & Media Solutions is also active. Stefan Rupp, CEO Swisscom Event & Media Solutions says, “It is very important to widen out our event services into cashless payment and access control to provide two of the most important services for the event organizer. With this collaboration with Intellitix, we combine our expertise in temporary telecommunication – and IT/ICT solutions – with a reliable and proven access/payment solution.” Intellitix is an important addition to the service range of Swisscom Event & Media Solutions and completes their portfolio within the digital event service chain. This partnership enables Swisscom to offer a full service solution and allows event organizations to focus on the actual event as Swisscom Event & Media Solutions will handle all event site technical infrastructure requirements. “With Switzerland statistically having more festivals per capita than any other country in the world, I’m delighted that many festival fans will be benefitting from the next-generation technology that we’ve been delivering as well as the innovations we plan releasing, some in the near future.” comments Intellitix CEO Serge Grimaux. “Whether that’s Intellipay, our road-tested and robust cashless payment system, secure access control or cool brand activation services and social media engagement applications, this vibrant festival market now has the best RFID technology in the world and the peace of mind in knowing that such services are 100% reliable and secure. About Swisscom Event & Media Solutions Swisscom Event & Media Solutions AG supports event and communication projects from start to finish with innovative telecommunications, IT, media and entertainment solutions. From the consultation, planning and conception through to the implementation and downstream services – Swisscom Event & Media Solutions is the one-stop shop for events agencies and corporate communications departments, as well as sporting and cultural associations within Switzerland and beyond. As experts in connectivity, live streaming and media production, Swisscom Event & Media Solutions delivers also individual applications such as event apps and web TV solutions. Swisscom Event & Media Solutions can also supply customers with accreditation and registration systems, LED walls, event data management platforms, rental equipment and event trucks. www.swisscom.com/sem About Intellitix Intellitix is the leading global provider of RFID access control and cashless payment systems for live events, headquartered in Montreal, Canada, and with offices also in the UK, Australia, the USA and Hungary. Since 2011 the company has activated over 5 million RFID tags at music, sport and other live events. In 2013, its cashless payment system, Intellipay, deployed at seven events worldwide including Rock in Rio in Brazil, while additional festival clients included Coachella and Bonnaroo (US), UEFA Champions Festival and Barclaycard British Summertime (UK), Splendour in the Grass (Australia) and Festival d’Été de Quebec (Canada). In 2013 alone, the company also worked with brands including Ford, Spotify, HTC, Sony, Gazprom, Deezer, Sony Playstation, Unicredit, Adidas and Red Bull. Intellitix technology improves the consumer experience at live events, increases revenues, drives efficiencies, cuts queues to a minimum, eradicates ticket fraud and more closely connects bands, promoters and brands with their audience like never before. www.intellitix.com ]]>