Intellitix Road Case

At long last, the RFID fate of live events in the UK has been revealed, and Samsung Electronics will lead the charge. The cellphone manufacturer is behind the first major rollout of RFID technology at UK events, having announced that it will partner with Intellitix for secure access and social media integration at the forthcoming Red Hot Chilli Peppers show (Knebworth, 23 June) and wakeboarding festival Wakestock (6-8 July).

At both events, in addition to using their RFID wristbands to quickly and secure enter the events, festival goers can head to the Samsung Galaxy Note experiential stand, on site at both events, where they will be able to personalize their wristband to check in on Facebook and share their experience with their friends online, upgrade to VIP simply by flashing their wristband, and sample both the Galaxy Note and recently released Galaxy S III. Samsung is also preparing the way for any festival goers with an NFC enabled mobile phone to be able to use that as their ticket at future events.

The promoter of both events, Stuart Galbraith from Kilimanjaro Live, commented: “We’ve been waiting for the opportunity to use RFID technology for a while as it’s a great way to enhance and grow the customer experience for concerts and festivals of the future. We are very excited to be working with Samsung and Intellitix in being one of the first UK promoters to embrace this new technology and look forward to developing adaptations across many events.”