JULY 2013In 2013 Splendour In The Grass is saying good-bye to wristbands of the past and hello to advanced radio frequency identification (RFID) tags. In an Australian first, Splendour will partner with technology pioneers Intellitix to transform the festival experience and launch a new era of festival accreditation in this country.Standard wristbands will become a thing of the past as organizers of Splendour In the Grass adopt the latest in smart technology – wireless identification microchips.Intellitix is the global leader in RFID for live events, and has developed the technology which provides fraud-proof, fast and secure access control systems, and a host of interactive possibilities for fans.“Splendour In The Grass is thrilled to be partnering with Intellitix on their first roll-out of RFID technology in the Australian festival market. The intelligent system aligns with our philosophy of always aiming to provide new and enhanced experiences for our ticket holders”, says Splendour In The Grass Co-Producers Jessica Ducrou and Paul Piticco. “The newer, smarter Splendour wristbands will have some awesome social media integration capabilities.”These high-functioning devices embedded in all Splendour wristbands will provide a direct hook-up to social media, if the punter chooses to opt in.RFID wristband technology enables festival goers to instantly check in via Facebook, share festival experiences by updating their Facebook status’, post live music updates at custom-built Live Click Stations around the festival site.As an extension to the RFID experience, Deezer will also be delivering a first to market opportunity for Australian festival goers. Deezer will be giving each registered RFID attendee the chance to relive their own festival journey by delivering customised music content based around the artists they saw each day. These playlists will be delivered directly to the attendee in an email and will be determined by the stages they check-in to. This will be the first time an Australian festival and streaming music service have developed content based around the individual experience of each attendee. To opt-in, festival goers need to subscribe to Deezer for free or link their existing account during their RFID Registration to receive a tailored music profile.RFID is a dramatic shift forward for the music festival world! Ticket holders can register here here.“Splendour In The Grass is renowned for its progressive and innovative approach to events and I’m thrilled that Intellitix will play a part in this next step forward,” says CEO Serge Grimaux. “For the fan, this means new ways to interact and have fun at festivals, concerts and events, as well as fast and secure entry into events.”Intellitix has successfully activated 3.5 million RFID chips at some of the largest music festivals in the world including Coachella, Bonnaroo and Tomorrowland. The innovative technology looks to revolutionize the Australian live festival and music market.]]>
