Last weekend marked the return of Toronto Winter Brewfest and the people of the city were eager to wet their whistle with some of Canada’s finest brews.

More than 6,000 craft beer lovers flocked to Heritage Court in the Enercare Centre at Exhibition Place to sample over 150 beers from 25 breweries across Ontario and Quebec. The two-day event also included live DJs, food trucks, and a carnival-style game where patrons could win extra Brew Bucks (the official currency of Toronto Winter Brewfest).

Intellitix was on site deploying our Access Control and Cashless Payment technology and the patron response was overwhelmingly positive. One beer lover told us, “Last year they used tickets and I got annoyed with it because I would lose them. At the end of the night, I had so many tickets I didn’t know what to do with.”

This year with our cashless payment wristbands, patrons loaded money into their cashless account prior to the event and were able to add additional funds to their account at Top-up Stations located throughout the event.

Bartenders at the event were buzzing about how Cashless Payments improved the flow of things by cutting down on wait times. “I like it,” says Sunaina who was working the main bar located in the centre of the event space. “This is much more systematic compared to last year.”

Raquel, who tried RFID as a patron for the first time last summer, said that the technology is improving the way festivals operate. “I went to Boots and Hearts so I’ve used it before and being on the other side is pretty cool. I think it’s amazing technology.”

Toronto Winter Brewfest organizers were excited with the patron response and have already started talking about next year’s event on Facebook. As fans of craft beer, we can’t wait!