The UEFA Champions Festival, which kicks off later this week in London, will be the latest event to utilize innovative RFID technology, courtesy of Intellitix.

Around 100,000 football fans of all ages are expected at the free-to-attend event and will be furnished with state-of-the-art RFID cards, supplied by ID&C, upon their arrival. The RFID cards will be used to compete for prizes, vote live, and instantly communicate via social media.

The festival is profiling many cutting-edge uses of the technology, including several firsts for both Intellitix and the wider event industry, and we’ll be bringing you further details after the event.

“We greatly value the opportunity to be involved with such a progressive organization as UEFA and the Champions Festival looks to redefine the interactive event experience,” says Intellitix CEO, Serge Grimaux.

Watch the social media and gamification deployment at UEFA Champions Festival.

[embedyt] http://www.youtube.com/watch?v=TLia5EwMW6E[/embedyt]