Experiential

The Power of Experiential Events

By Tom Kacicki October 24, 2019
Did you know that 98 percent of event attendees are more likely to purchase a company’s product after an experiential event? Or that 93 percent…

Unique Ways to Incorporate RFID Wristbands Into Your Next Event

By Tom Kacicki October 3, 2019
Event planners are always looking for creative new ways to optimize attendee engagement without sacrificing event ROI. Luckily, event technology, specifically RFID wristbands can help…

Social Media Activation: 5 Tips for the Perfect Branded Experience

By Tom Kacicki September 26, 2019
Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events…

On the Road Again: How Mobile Experiential Marketing Can Build Brand Loyalty

By Tom Kacicki September 11, 2019
MRA is in the business of providing mobile experiential marketing opportunities to brands who want to truly connect with their consumers. And it’s working. Their…

Let Fans Do The Talking: Promoting Your Festival Through Social Amplification

By Tom Kacicki August 29, 2019
A social amplification strategy can help your festival build awareness before, during, and after the event. “Social amplification” is the technical term for when social…
State of Live Events Report 2018

The State of Live Report

Download the free industry report where event organizers detailed growth year-on-year, strategies that are helping drive growth, and more.

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