Marketing

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities. It's not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it's not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. In order to maximize the benefits of exhibiting at a trade show, planners ...

Nowadays many festivals take the easy way out by using simple framed event shots with a ticket link for their social media. The real masters look deep into what their assets are, and get creative with how to roll them out, and how to carefully repurpose them for social posts. We’ve scoured the internet for some of our favorite festival social channels and thought about what makes an event’s social strategy truly effective. It’s not just about shifting the tickets—though that should always be the priority. It’s about building a unique identity and personalizing the voice so that you stand ...

Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of this unique audience opportunity, sponsors are willing to pay for parts of your event. But how do you secure sponsors? What do sponsors want? What should your sponsorship package feature? In this guide, we’ll answer the above questions, and give you a few ideas to help you secure event sponsors with ideas for sponsorship packages. What is sponsorship?  Before you design your sponsorship opportunities, it’s important to understand what you are designing for.  When you ...

As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted in the coming years. A core reason behind this trend millennial and Gen Z attitudes and responses to businesses that take stances on broad issues. Below, we take a look at some of the data behind why focusing on sustainability may be good for the festival business. Millennial Spending Habits vs. Company Stances Recent studies consistently show that millennials spending habits are heavily influenced by companies they consider to have strong moral compasses. Forbes reported ...

Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a purchase after attending an event, and 91 percent said they have more positive feelings about a brand after interacting with it; there aren’t many other tools to have such positive ROI. With this in mind, what is the one thing event marketers will do well to have more of at their events? Attendees. And we live in the perfect time to bring in more attendees year-over-year, and it can come at a fairly low cost ...

About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act by act. On the first day, the fans were amped by a headliner announcement, and speculation was rife about who’d be announced next. The festival would get a mention or two in a smaller publication, but one act at a festival—unless it’s Daft Punk, Beyonce or a David Bowie hologram—isn’t making the big news. The next day most people forgot to check back, no publications reported the announcement, and just like that, their chance at ...

Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and dress rehearsals, you chase deadlines and put out fires, and now it’s opening night, the moment of truth... Only you have a problem: nobody's showing up. It’s every event organizer’s worst fear. It also actually happens a lot more often than you think, and booking once-famous acts alone won’t make you immune to it. This nightmare scenario is also what makes the event marketer’s job exceptionally hard. Events already pose big logistical challenges, and after ...

The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a reality that can’t be ignored. The cost of production, staffing and entertainment is ever-increasing. Events that continue to grow and thrive in a competitive marketplace learn to adapt to industry challenges, while embracing changes and new technology solutions. Learn how to stay on top and ...

You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most important task of all: selling out your event. What event marketing tactics should you focus on? Which channels will give you the best return on your marketing efforts? Where are the hidden opportunities? In this post, we reveal the best event marketing tactics you can apply in 2020. The data comes from the Intellitix State of Live Report, which you can download below. Ready to level-up your event marketing? Let’s dig into the stats! Where ...

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in the modern and traditional sense—and as they have become the cherished target market extremely successful marketing strategies have emerged to play on their nuanced characteristics. StreetTeam (formerly The Physical Network) have tapped directly into the buying habits of the millennial audience with their Ambassador program. ...