Marketing

Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers,…

Nowadays many festivals take the easy way out by using simple framed event shots with a ticket link for their social media. The real masters…

Live events still have a leg up on digital marketing. How? In-person events provide companies with unique, unmatchable access to their target audience. Because of…

As we noted in our 2020 event trend roundup, event sustainability will continue to have a bigger influence in how events are organized and promoted…

Events are highly effective tools that—when done right—can produce significant results. According to a study, 85 percent of attendees are more likely to make a…

About a year or so ago, a handful of major dance music festivals were implementing event marketing tactics such as teasing their lineups out act…

Imagine your toil for months to put on an event. You scout for talent, negotiate prices and book venues, build sets, stress about budgets and…

The goal that's on every event producer's list - increase event revenue. As in the rest of the live business, technology is changing the way…

You figured out the dates, you reserved the venue, you even have commitments from your line-up… NOW you’re left with the most difficult and most…

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000…