Masterclass

One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000…

When it comes to raising awareness about the broad conversation around festival harm reduction and drug safety, few people are as well versed as the…

Event surveillance should be near the top of every organizers priority list, and having that ubiquitous perspective is essential for managing any mass gathering nowadays. It’s…

For those living without a disability, the hugely important and complex task of making a major event disability-friendly might go unnoticed. It can be very…

There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll…

Leon Hill and his company We Know Festivals. The Reykjavik-based Aussie founded one of the first social media marketing companies in the world back in…

It’s not enough to have a lineup and some beer anymore. People need to be blown away. The bar has continued to move higher over the…

One crucial element that the world's most iconic and influential festivals share in common is the communities that they have built around the event. These…

Running a festival in a city is an entirely different beast than taking over a field in a rural area. The number of potential obstacles—ranging…

The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by…