MASTERCLASS: The Immense Value of Advocacy Explained by the StreetTeam Co-Founder
One thing that should never be forgotten in the event industry is that festivals are social gatherings for groups of people. Your event isn’t 50,000 individuals, it’s more like 5,000 groups of 10, with tight-knit circles making the commitment to drop big money and make the commitment to your production. Millennials are particularly social—both in the modern and traditional sense—and as they have become the cherished target market extremely successful marketing strategies have emerged to play on their nuanced characteristics. StreetTeam (formerly The Physical Network) have tapped directly into the buying habits of the millennial audience with their Ambassador program. ...