As part of their annual 360 Report, demographics giant Nielsen undertook a study that queries festival fans what is most likely to sway them towards a particular festival. The results are nothing short of illuminating, especially when they so closely reflect Intellitix’s own findings in our State of Live report. We take a closer look […]
5 Factors that Influence Music Festival Ticket Purchases Read More »
Ticket fraud at festivals is costing fans millions of hard-earned dollars in losses, and in today’s market, digital tickets have become an integral part of any event’s ticket sales. So integral in fact, that two-thirds of tickets sold online are digital, a comparatively large figure to other online industries, and one that attests to how
What You Need to Know About Ticket Fraud at Festivals Read More »
It seems that there are few issues in the live music scene as widely condemned as ticket scalping. The contentious market is estimated to be worth over £1 billion annually in the UK alone, and a new report from FanFair Alliance has found that the practice is greatly undermining the public’s faith in the live
Why 80% of Concert Goers Feel Ripped Off By Ticket Scalpers Read More »
Ultimately, it all comes down to ticket sales. You can have the most innovative social strategy, a forward thinking and enticing lineup, excellent vendors and well oiled infrastructure, but if you come short on your ticket sales, the event is going to fail and you’re going to be shouldering a significant burden. There are so
5 Simple Ways to Seriously Beef Up Your Ticket Sales Read More »
The idea of the VIP has become a contentious one in recent years. Driven by a souring attitude towards wealth and exclusivity, and supported by more unscrupulous promoters packaging “IP” as “VIP,” the term doesn’t mean what it used to at a festival. At many events, VIP merely means being in a slightly less crowded
Masterclass: Lost Paradise’s Simon Beckingham On Selling Experiences and Why VIP is Dead Read More »