Food, Wine, and Beer Festivals Drive Leisure Travel

BY: ARON BURTON, Sales Development Rep

With 50% of Millennials describing themselves as “foodies,” it’s no surprise that the popularity of food, wine, and beer festivals is on the rise.

But according to a recent report from the World Food Travel Association (WFTA), this love of food is driving travel too. The report revealed that 75 percent of leisure travelers were motivated to visit a destination as a result of a culinary activity.

Here’s some other food, wine, and beer stats to sip on:

• In the US alone, there are 7,500 beer festivals
• 80% of millennials surveyed said they attended three or more food, wine, or beer events in the past 12 month*
• 55% of millennials attended a beer festival specifically to meet the people behind the brewery and 42% of millennials that attended a food festival said that same thing about meeting the chefs, restaurateurs or producers of their favorite brands
• 89% of food, wine, and beer festival attendees say it is something they look forward to and get excited about

Erik Wolf, founder of WFTA, says that the growing demand for heightened culinary experiences will give rise to more boutique festivals catering to specialized interests like gluten-free or vegan diets. However, there’s already a number of niche food festivals that are bringing strange and delightful dishes to foodies across the globe. Here are 5 that take niche to a new level:

5. Meatopia UK

4. Festival of Barrel & Wood-Aged Beers (FoBAB)

3. Cheese Curd Festival

2. National Lentil Festival

1. The Garlic Festival

*According to a report by EventBrite

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