Over 1.8 million guests will interact with the Intellitix platform in July, making it the busiest month to date for RFID deployment! July kickstarted with a variety of RFID events including a prestigious golf tournament and the world’s greatest series of food and drink festivals, leading into multi-day music festival deployments.
Top highlights include:
- Electrobeach (largest EDM festival in France) going fully cashless for the first time!
- Tomorrowland Belgium (largest EDM festival in the World) going fully cashless for the first time!
- WayHome (inaugural music and arts festival in Ontario) deploying RFID access control and brand amplification sponsored initiatives.
Check out the full lineup of July events below.
Stavernfestivalen: July 2-4
This open air music festival is nestled amidst a dense forest and shoreline of Stavern in Norway. Starvernfestivalen will once again deliver fast entry access and cashless payments with the Intellitix platform to over 30,000 patrons. The eclectic mix of headliners include Elton John, Pharrell Williams, and The Kooks, as well as performances from other local and international artists. http://stavernfestivalen.no/
The Greenbrier Classic: July 2-5
As part of the PGA Tour, the Greenbrier Classic is a prestigious golf tournament held at The Old White TPC golf course in White Sulphur Springs, West Virginia. To enhance their brand experience, major sponsor Ford will be using RFID technology to interact with over 170,000 spectator fans for a Ford vehicle giveaway, presented on the 18th green of each competition day. Ford will gain valuable audience insight from the RFID brand amplification opportunity. http://www.greenbrierclassic.com
Taste of Toronto: July 2-5
Taste is the world’s greatest series of restaurant festivals including the upcoming Taste of Toronto that will transform the historic site of Fort York into a food-lovers heaven. Intellitix have been entrusted to deploy its cashless payment system for the second year running, to enable faster transactions and smoother entry processes, so visitors have more time to enjoy the culinary creations offered. http://tasteoftoronto.com
Cowboys Dance Hall: July 2-12
Calling all cowboys and cowgirls! The Calgary Stampede in Alberta is set to host 11 days of non-stop partying at the Cowboys Dance Hall. RFID-enabled cards and wristbands will be used for VIP special access, enabling guests to skip the lines and skip the cover charge. http://www.cowboysnightclub.com
All Good Festival: July 9-11
The 18th incarnation of All Good Festival will be taking place at its new location in Summit Point, West Virginia offering music fans a serene backdrop of mountains in the horizon and active farmland surrounding the campsites. Headline acts include Primus, moe., Cake and Thievery Corporation. All Good Festival will be deploying Intellitix’s access control technology to secure the event site. http://allgoodfestival.com
Le Festival d’été de Québec: July 9-19
Downtown Québec City will once again be home to 11 days of non-stop music madness with 300 shows across 10 stages. Le Festival d’été de Québec draws a massive attendance of 1.5 million festival-goers with major chart-topping headliners this year including The Rolling Stones, Foo Fighters, Keith Urban, and Megadeth. Intellitix will continue to provide access control and RFID brand interactions including sponsored photo booth stations to this historic annual music fête. http://www.infofestival.com
Electrobeach Music Festival: July 10-12
Cited as the biggest electronic music festival in France, Electrobeach draws over 80,000 fans to its summer beach resort along Port-Barcarès. EMF will be taking their guest experience to the next level by going fully cashless for the first time using Intellitix’s advanced cashless payment platform. Patrons will be able to make food, drink and merchandise purchases fast and efficient with two simple taps of their RFID-enabled wristbands. http://france.electrobeach.com/en/
Slottsfjell: July 16-18
Set in the heart of Tønsberg, Norway among a medieval fortress, this open air rock and pop festival is a summer crowd-pleaser with headline acts Bastille, Ellie Goulding, and Flogging Molly. Slottsfjell will once again be deploying Intellitix’s access control and cashless payment systems for smooth entry and fast on-site purchases. http://slottsfjell.no
Pemberton Music Festival: July 16-19
PembyFest-goers will get to delight in Pemberton Valley’s majestic skyline of Mount Currie in British Columbia alongside an eclectic mix of headline acts including Kendrick Lamar, The Black Keys, J. Cole, Tiesto, Weezer, Hozier, Kid Cudi, and Jane’s Addiction. To accelerate patron access to the festivities, Pemberton Music Festival will be using the Intellitix platform for fast and secure entry with RFID-enabled wristbands. http://pembertonmusicfestival.com
Vinjerock: July 16-19
Another Norwegian rock music festival takes on cashless payments once again, set along the shoreline surrounded by mountains in Eidsbugarden. The sold-out festival offers one-of-a-kind guided hikes, climbing, fishing trips and kayaking courses to complement their local musical talent on stage. It’s an event not to be missed! http://vinjerock.no
Faster Horses Festival: July 17-19
More country music and camping galore! Faster Horses Festival will be taking place at Michigan International Speedway with a chart-topping line-up including Florida Georgia Line, Brad Paisley and Carrie Underwood. Over 25,000 fans will flow through Intellitix’s access control portals for efficient entry with a quick tap of their RFID wristbands. http://fasterhorsesfestival.com
Tomorrowland: July 24-26
The largest electronic music festival in the world is taking their event completely cashless this year with Intellitix! Taking place in the town of Boom in Belgium, over 180,000 EDM lovers will escape to the fantasy dreamscape of Tomorrowland. Guests will pre-load ‘Pearls’ (the event’s digital currency) into their cashless accounts and experience fast transaction times with a simple double tap of their RFID bracelets. Cashless is the future of the festival scene and it doesn’t get bigger than this! BOOM! http://www.tomorrowland.com
WayHome Music & Arts Festival: July 24-26
The inaugural WayHome Festival will take center stage in Oro-Medonte, Ontario with a massive line-up featuring Neil Young, Sam Smith, Kendrick Lamar, Alt-J, Modest Mouse and more. Intellitix will be providing RFID access control and brand amplification sponsored initiatives throughout the festival. http://wayhome.com
Watershed Festival: July 31-August 2
Set among the beautiful serene Gorge Amphitheatre at George, Washington, Watershed boasts a country music line-up with superstar headliners Carrie Underwood, Dierks Bentley and Florida Georgia Line. Fast entry and patron flow management is made possible through Intellitix’s robust RFID platform. http://watershedfest.com