Longtime Amnesty International supporter Roger Waters will make history with his upcoming Roger Waters – The Wall tour finale this Saturday (21 July). Taking place at Quebec City’s famed plaines d’Abraham, the epic event will utilize innovative Intellitix RFID technology to promote Amnesty International with what is expected to become a viral online campaign of consciousness.
RFID wristbands will be used by attendees to gain entry to the concert and to link their Facebook accounts to their wristbands. This process will allow them to post a very special message from Amnesty International and Roger Waters during the concert. With more than 70,000 fans expected to attend the Quebec City performance of Roger Waters – The Wall, organizers predict the message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights.