For the third year running, Intellitix is providing full RFID access control for the Bonnaroo Music & Arts Festival in Tennessee, after last year’s alliance made social media history as the largest integration ever between a live music event and social media.
At the 2012 event, Intellitix’s click stations generated 250,000 live clicks and saw punters upload more than 20,000 photos to their Facebook walls.
With just four days to go until the 2013 edition, this year’s attendees will have already received their uniquely coded RFID wristband, which they will need to register online prior to the June 13-16 event.
Once the RFID wristband has been registered, each Bonnaroovian will get instant access to the festival site, including camping zones and can, in addition, enhance their groovy festival experience by accessing social media sites such as Facebook, take advantage of possible VIP upgrades, receive set list information, enjoy discounts on merchandise, as well as downloading free music. Their wristband will even give them the opportunity of winning an all-new 2014 Ford Fiesta.
The production team will also be issued with RFID wristbands enabling them to access personnel-only zones, offices and most importantly, the crew catering areas.
Friday night’s highlights will include Grizzly Bear, Wilco, ZZ Top and a certain ex-Beatle; whilst Saturday boasts Bjork, Mumford & Sons and R Kelly. Punters can wind down on Sunday courtesy of Delta Rae, Edward Sharpe and the Magnetic Zeroes, David Byrne & St Vincent and Tom Petty & The Heartbreakers.
The festival’s website is encouraging anyone Bonnaroo-bound to watch the following short movie in order to correctly use their RFID wristband.