RFID social media technology which allowed user’s RFID wristbands to record their experience was powered by automaker Ford. Charlie Jennings, Director of Operations at Bonnaroo co-producer, A.C. Entertainment, said, “Having already raised the bar by successfully integrating RFID technology with our festival operations and improving our customer’s entry experience, we were excited to take the next step and connect our patrons through social media in a totally new way.” “The center of media has become the live event,” said Chad Issaq, EVP of Business Development for Superfly Marketing Group, the partnership agency of Bonnaroo. “Through each RFID ‘check in,’ attendees created and shared a real-time digital journal of their Bonnaroo experience.” Click to view the full press release. ]]>