Coachella

MAY 2012

Online audience of over 30 million gained as 30,000 fans sign up to ‘Live Click’.

MONTREAL, QC: Launching a new era in social media, the Coachella Valley Music and Arts Festival has revealed that it added an online audience of over 30 million last month when over 30,000 fans registered to‘ Live Click’ around the festival site. Using just their RFID wristbands, registered ticket holders were able to check in and update their status on Facebook – a global first for the technology and festival worlds on this scale.

The technology, developed by leading RFID live event specialists Intellitix, used various touch points (portals) positioned at key areas around the festival site during both weekends. Additionally, RFID entrance portals that validated each wristband, allowed registered users to automatically check in as they arrived. Fans keen to share their experience with friends online signed up to the service when registering their wristbands at Coachella.com.

Intellitix head Serge Grimaux says: “Coachella is renowned for being a frontrunner in the festival industry, and using RFID technology to unite the festival community and the online networks of fans was truly a momentous occasion. The phenomenal response to the Live Click shows how important these new ways of connecting to social media will become.”

The social media technology is part of a range of next-generation RFID solutions for live events that Intellitix has developed together with Coachella. Additional solutions include access control, which dramatically reduces lines and eliminates counterfeit tickets, and cashless payment systems, which are both secure and convenient for the fan. “Whether a sports nut or a festival fan, the live event experience is evolving for the better,” Grimaux adds.

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