SEPTEMBER 2012Fantasy Football Fest scores game-changing RFID access control solutionIntellitix, the market leader in RFID solutions for live events has launched into the exhibition market, having deployed its RFID access control technology at Fantasy Football Fest. The inaugural event took place 18-19 August at the Atlanta City Convention Centre, staged by ReedPOP, the boutique pop culture-focused division of Reed Exhibitions.All of the thousands of ticket holders in attendance were issued with wristbands featuring an RFID chip that was used to validate their right of admission. To enter the exhibition, fans validated their one-day or weekend wristbands on one of the ten custom-built Intellitix entrance portals. With each entrance portal capable of processing 2,500 people per hour, while there may have been lines for autographs of NFL stars such as Michael Vick and NFL Hall of Famer Jim Kelly, there were never any to get in.“Secure and fast access control is the first step on a long road of new possibilities that RFID presents,” says Ross Hollman, Intellitix US CEO. “Whether it’s the potential for exhibitors to instantly connect and communicate with attendees, the huge marketing benefits from social media amplification or revenue generating cashless payment systems, this is the start of a new era in the exhibition and event market.”Lance Fensterman, Global Vice President of ReedPOP says: “As an organizer of very large scale events, the ability to move people in and out of the event easily, safely and securely is of utmost importance and Intellitix is the best solution for accomplishing that goal I’ve used.”About ReedPOP:ReedPOP is a boutique group within Reed Exhibitions which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans.The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime & East, Star Wars Celebration and UFC® Fan Expo. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.About Intellitix:Intellitix is a global provider of RFID access control and cashless payment systems for live events. Since 2011 Intellitix has activated over 2 million RFID tags at festivals in North America and Europe. The technology cut queues to a minimum, eradicated ticket fraud and unwanted resale, and its proprietary software and fully integrated hardware is 100% secure and reliable.With offices in the USA, Canada and the UK, the company also specializes in cashless payment systems and social media integration, both of which integrate with its proprietary access control technology. The Intellitix platform works with any existing ticketing system or partner, and more closely connects promoters and brands with their audience.]]>

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