Below, we’ll give you everything you need to calculate your customer acquisition costs, and how they impact your event. But first, why does this calculation matter? A strange paradox plagues event marketers. On one hand, you have a LOT of time to plan, analyze, and think about your event, and then face an unforgivingly short […]
Calculate Customer Acquisition Cost For EVENTS: Free Template Read More »
As an event organizer, you’re bound to get bombarded by a lot of different advice. “Focus on booking the best talent!” “Spend more $$$ on digital marketing!” “You HAVE to have an event app!” It gets hard to tell what’s actually useful, what falls under generic best practice, what’s just trendy, and what’s downright misinformed.
Event Budgets: How To Make Informed Decisions About Your Spend Read More »
The goal that’s on every event producer’s list – increase event revenue. As in the rest of the live business, technology is changing the way fans spend money at concerts and, right now, tech is leading live entertainment towards cashless events. The pressure is on. Demand from fans to out-do previous event experiences is a
The 5 Proven Strategies to Increase Event Revenue Read More »
In this article, we look at how Tomorrowland, one of the world’s biggest and most iconic events, has continued to improve the guest experience and drive ROI by implementing a cashless payment solution. In the final weekends of a sweltering July, around 400,000 fans from every corner of the world descended on the sleepy town of
Revenue Growth Tips From the World’s Biggest Music Festival Read More »
Any event producer will tell you that exacting a live event budget is a headache. Doing it well is so important to your success yet it will invariably be an expensive process of trial-and-error until you manage to really get the reins on your operation costs. In our recent State of Live industry report, we
The Evolution of The Live Event Budget in 2018 Read More »