There was a time when the idea of corporate sponsorship for a concert or festival would have seemed absolutely horrifying. Back when rock ‘n’ roll was still counterculture, people actually bought music, and flower crowns weren’t retro, there was no such thing as brand presence at concerts. Michael Jackson’s Bad tour in 1983 completely changed […]
How did Intellitix get involved in music festivals? I co-founded Intellitix back in 2011 after a 35-year career as a seasoned concert promoter and live event professional, promoting events across the globe. With a strong background in festivals, I recognized the benefits that RFID could bring to this market. Since 2011, Intellitix has worked with
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Access control and a multitude of sponsored experiential initiatives, delivering a crowd-pleasing experience with WayHome music lovers begging for more! Intellitix teamed up with Montreal-based digital marketing firm, Human Equation, to elevate WayHome’s brand partnerships in connecting with 45,000 patrons each day through interactive installations. Check out some highlights from the WayHome Festival! WayHome festival organizers
WayHome Festival Amplifies Sponsored Brands to the Max with RFID: Photoset Read More »