WayHome Festival Amplifies Sponsored Brands to the Max with RFID: Photoset

access control and a multitude of sponsored experiential initiatives, delivering a crowd-pleasing experience with WayHome music lovers begging for more!Intellitix teamed up with Montreal-based digital marketing firm, Human Equation, to elevate WayHome’s brand partnerships in connecting with 45,000 patrons each day through interactive installations.

• SiriusXM: Guests would swipe their RFID-enabled wristbands and vote for their favorite artist while entering into a contest for a one-year free subscription to SiriusXM satellite and online radio.
• Joe Fresh: Guests swiped their wristbands for a chance to win a $500 gift card shopping spree at Joe Fresh retail stores.
• Reebok: Thousands of prizes including Reebok shoes, sunglasses, T-shirts and $500 gift cards were given away to lucky instant winners with a swipe of their wristband.

WayHome festival organizers and sponsors were able to track interactions in real-time and collect user demographic information through a custom-built dashboard.View the photoset below to see the RFID experiential initiatives in action! ]]>