Access control and a multitude of sponsored experiential initiatives, delivering a crowd-pleasing experience with WayHome music lovers begging for more! Intellitix teamed up with Montreal-based digital marketing firm, Human Equation, to elevate WayHome’s brand partnerships in connecting with 45,000 patrons each day through interactive installations.
- SiriusXM: Guests would swipe their RFID-enabled wristbands and vote for their favorite artist while entering into a contest for a one-year free subscription to SiriusXM satellite and online radio.
- Joe Fresh: Guests swiped their wristbands for a chance to win a $500 gift card shopping spree at Joe Fresh retail stores.
- Reebok: Thousands of prizes including Reebok shoes, sunglasses, T-shirts and $500 gift cards were given away to lucky instant winners with a swipe of their wristband.
Check out some highlights from the WayHome Festival!
![WayHome Festival](https://intellitix.com/wp-content/uploads/2016/06/150730_wayhome_featured.jpg)
![Somersby Cider at Wayhome Festival](https://intellitix.com/wp-content/uploads/2017/06/Copy-of-Photo-Credit-2.jpg)
WayHome festival organizers and sponsors were able to track interactions in real-time and collect user demographic information through a custom-built dashboard. View the photoset below to see the RFID experiential initiatives in action!\