WayHome Festival Amplifies Sponsored Brands to the Max with RFID: Photoset

Access control and a multitude of sponsored experiential initiatives, delivering a crowd-pleasing experience with WayHome music lovers begging for more! Intellitix teamed up with Montreal-based digital marketing firm, Human Equation, to elevate WayHome’s brand partnerships in connecting with 45,000 patrons each day through interactive installations.

  • SiriusXM: Guests would swipe their RFID-enabled wristbands and vote for their favorite artist while entering into a contest for a one-year free subscription to SiriusXM satellite and online radio.
  • Joe Fresh: Guests swiped their wristbands for a chance to win a $500 gift card shopping spree at Joe Fresh retail stores.
  • Reebok: Thousands of prizes including Reebok shoes, sunglasses, T-shirts and $500 gift cards were given away to lucky instant winners with a swipe of their wristband.

Check out some highlights from the WayHome Festival!

WayHome Festival

Somersby Cider at Wayhome Festival

WayHome festival organizers and sponsors were able to track interactions in real-time and collect user demographic information through a custom-built dashboard. View the photoset below to see the RFID experiential initiatives in action!\

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