APRIL 2014 Swisscom Event & Media Solutions has announced that RFID cashless payment and access control will be introduced at SummerDays Festival in Switzerland (29-30 August 2014), following its successful premiere at the first Swiss open air festival of the year, Snow Jam. The technology was introduced to the extensive VIP section at Snow Jam festival in Davos as the first event in a strategic partnership between Swisscom and RFID innovators Intellitix. The alliance was announced in January this year. Swisscom provides network engineering and connectivity, video streaming and temporary IT services to a long list of festivals and events in Switzerland. RFID solutions – delivered via Intellitix – prove a valuable new service to offer its ever-growing list of clients. Snow Jam’s VIPs received a branded wristband, which granted entry into the VIP area. Using the same wristband, guests were able to purchase food or beverages which substantially decreased the wait time for guests. Snow Jam took place on 15th March in the ski resort of Davos and featured acts including Dizzee Rascal, Stress and Prince Pi. The short waiting times and the ease of use impressed both organisers and visitors. Organiser René Götz, explained that the event was proving ground for future festivals, commenting: “We are very satisfied with the solution and are considering to launch cashless payment at Openair Frauenfeld 2015 and would like to cover the entire festival.” “We had very positive feedback from the festival-goers and bar staff and the real-time reporting is definitely an added value. It’s very useful to have an overview of current sales and visitor numbers.” The technology will now be introduced at SummerDays Festival in Arbon on Lake Constance, which is scheduled for 29-30 August, with Jamiroquai taking the headline spot. Cyrill Stadler, organiser of SummerDays Festival, said: “Introducing cashless to a festival can be a challenge and we need to inform visitors and train personnel. Most of all we need to trust the technology, but we are confident that we have found a reliable and trustworthy partner in Switzerland, whose services and products have proven themselves in the event market for years.” About Swisscom Event & Media Solutions Swisscom Event & Solutions AG supports event and communication projects from start to finish with innovative telecommunications, IT, media and entertainment solutions. From the consultation, planning and conception through to the implementation and downstream services – Swisscom Event & Media Solutions is the one-stop shop for events agencies and corporate communications departments, as well as sporting and cultural associations within Switzerland and beyond. As experts in connectivity, live streaming and media production, Swisscom Event & Media Solutions delivers also individual applications such as event apps and web TV solutions. Swisscom Event & Media Solutions can also supply customers with accreditation and registration systems, LED walls, event data management platforms, rental equipment and event trucks. www.swisscom.com/sem About Intellitix Intellitix is the leading global provider of RFID access control and cashless payment systems for live events, headquartered in Montreal, Canada, and with offices also in the UK, Australia, the USA and Hungary. Since 2011 the company has activated over 5 million RFID tags at music, sport and other live events. In 2013, its cashless payment system, Intellipay, deployed at seven events worldwide including Rock in Rio in Brazil, while additional festival clients included Coachella and Bonnaroo (US), UEFA Champions Festival and Barclaycard British Summertime (UK), Splendour in the Grass (Australia) and Festival d’Été de Quebec (Canada). In 2013 alone, the company also worked with brands including Ford, Spotify, HTC, Sony, Gazprom, Deezer, Sony Playstation, Unicredit, Adidas and Red Bull. Intellitix technology improves the consumer experience at live events, increases revenues, drives efficiencies, cuts queues to a minimum, eradicates ticket fraud and more closely connects bands, promoters and brands with their audience like never before. www.intellitix.com ]]>